Don’t let resellers under-pricing destroy the brand equity you’ve built up. With price monitoring, you can enforce your MAP and promotional pricing policy and protect your brand. Monitoring both brick-and-mortar and online
Using a mobile app and a large & agile field team nationwide to check in-store prices to ensure they are MAP-compliant and we’ll provide photos to prove it. We also fully monitor online retailers & e-commerce to monitor MAP and competitors’ prices, complete with real-time dashboard reporting. [Read More...]
For manufacturers, store auditors serve as eyes & ears in retail stores, ensuring that your brand remains well-represented. The Marketing Interchange can assist manufacturers with planogram compliance, share-of-shelf audits, promotional and point-of-sale materials audit.
Using a mobile app and a team of experienced auditors, we can be your ‘Eyes & Ears’ in your stores to ensure that Operations run optimally, and problems are reported in real-time. Audits include stock counts, store audits, POS displays & planogram compliance, as well as, benchmarking against competitors. [Read More...]
Mystery shopping is well-suited to all service industries by testing the customer experience online, over the phone, or at physical locations. Our mystery shoppers assess any key metrics, including response times, cross-selling or upselling, customer satisfaction, and NPS.
Using a highly customisable survey and a team of experienced mystery shoppers, we measure & benchmark customer service standards with the best-in-class, and report it in real-time, so that your customers always get the best possible service. [Read More...]
Brands & manufacturers rely on marketing research to keep the pulse of their consumers in a fast-changing marketplace. The Marketing Interchange can assist manufacturing clients with studies in customer segmentation, product concept testing, purchase decision process, and usage & attitude research.
Led by an experienced team of research professionals, with inventive methodologies and actionable recommendations, we offer custom research to answer questions about your customers and competitors. These include Focus Group Discussions, Customer Surveys, and In-depth Interviews. [Read More...]