We are in the business of creating success through problem-solving.

Our Company

We pour our energy & experience into creating better ways for our clients to compete.

At The Marketing Interchange, we like to think of ourselves as the ‘interchange’ or ‘switchboard’ of marketing information and competitive intelligence — netting the flurry of information from multiple sources and directions. Our strength lies in being able to make the connections (joining-the-dots for your business) and channelling it as useful insights for you to act decisively.

Our consultants are marketing specialists with national and international experience, both from the agency-side and client-side of business. Their expertise, coupled with experience in data analysis and modelling, spans across competencies and functional areas such as market research, brand management, advertising strategy, digital marketing and project management.

Our Director, Dr. Kenneth Yap, is one of The Marketing Interchange’s senior consultants. He has over 15 years of client-side and agency-side experience specialising in marketing planning and market research. His strength in problem-solving comes from both technical training received during his Ph.D as well as the 5 years working as a marketing consultant for multinational corporations such as PepsiCo, LG Electronics, ExxonMobil, and Nike in New York.

We pride ourselves in providing quality client service in market research and marketing consulting while being confident in creating better outcomes for your organisation. Whether you are a small and medium enterprise (SME), an international conglomerate, a not-for-profit organisation or a government agency, we believe that as long as you see value in better information our services will be able to further augment your company's efforts. After all, who wouldn't benefit from big-picture thinking and smarter marketing?

If you want to find out how you can get smarter about your business, Contact The Marketing Interchange Now!




Meet The Team

Guided by our company values, we achieve our purpose by hiring Hackers and Hustlers to deliver innovative services for our clients.
DR. KENNETH YAP
Director
WAI KIT
Advisor
SARA LIEW
Business Development Manager
BEHRAD IZADI
Back-End Developer
ARASH RANJBARAN
Front-End Developer
JESMIN MERLIN
Market Research Analyst
JOHN CHAN
Brand & Marketing Analyst
YOUR NAME
Awesomeness Director

Our Values

DECISIVENESS

We believe that the purpose of market research and competitive intelligence is to decide on the best course of action for your business.

OUR CLIENTS...

Value our recommendations because it is action-oriented and we work with them to map out their plan of action in great detail.

CLEARSIGHTEDNESS

Solving marketing problems requires a clear mind and the ability to see the bigger picture much farther than your competitors can.

OUR CLIENTS...

Benefit from our clearsightedness because we analyse their business situation objectively and align ourselves with their goals.

KNOWLEDGEABLE

Effective market research requires a masterful command of the best research techniques to investigate and solve marketing problems.

OUR CLIENTS...

Benefit from both our technical knowledge and our familiarity with best practices from a range of markets & industries.

SHREWDNESS

Business problems are challenging for its ambiguity and complexity. Solving it requires a shrewd mind to cut through all the noise & data.

OUR CLIENTS...

Benefit from our ability to harness the best & brightest ideas from our consultants and getting innovative, breakthrough solutions.

Address

Malaysia Office (HQ)
Unit 12-3A, Tower A,
The Vertical Business Suite,
No. 8, Jalan Kerinchi,
Bangsar South, 59200 Kuala Lumpur,
Malaysia.

Contact

All Enquiries:
kenneth@themarketinginterchange.com
Office: +603 2242 2781

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